Earlier quoted context omitted.
"cooler people" - classist much? Perhaps have a look at dynah boyd's research on the class divisions between Facebook and MySpace. http://www.danah.org/papers/essays/ClassDivisions.html Additionally, MySpace killed itself by pursuing the wrong objectives. Facebook didn't kill MySpace, MySpace killed MySpace.
It's absolutely classist. I saw the research when it came out and found it quite interesting. Thing is, class divisions are a fact of life. If your goal is to pursue a more just society, it's worth trying to minimize them (though even then, you need to acknowledge them before you can do anything productive). But if your goal is to get maximal user uptake for your new social network, it's worth exploiting them. They a…
MySpace's ad deal with Google encouraged a site design that was anti-user. Facebook developed their own ad platform that allowed them to extract value from data that only Facebook has and that third-party networks couldn't get value from because it's so specific (like where you went to university).
But as much as the movies would have you believe Facebook won on "coolness", it won on old-fashioned better product decisions.