Earlier quoted context omitted.
I don't see the goal being extermination at all. If that were the case the tactics used would be much different. Control, integration, subjugation, colonization, there are a lot of other words that are more fitting without the "genocide" hyperbole.
They're actually quite explicit in what the goal is, at least in propaganda towards the internal audience[0]. If one does equate a Ukrainian to a "nazi" that must be exterminated, burns this into the minds for years, builds a chauvinistic version of history to frame it into then the rest comes out naturally — don't even need an order. The behaviour of the Russian army towards the non-combatants so far has been aligne…
"mass rape, mass murder etc".
Look, I don't think the Russians are innocent in this at all. Obviously they have economic incentive and don't mind killing some folks to get what they are after. They don't want to kill everyone though or they would act very differently.
It's not genocide. Very simple. Even by a stretch of the word to include removing Nazi elements from the armed services.