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Twitter misses ad revenue and user growth estimates

reuters.com

291–300 of 444 posts

Re: Twitter misses ad revenue and user growth estimates

#291

As a person who never understood why twitter existed, let alone what purpose it might serve this information validates my feelings.

It exists so you can know what everyone is talking about 5 weeks before they do. Follow the right people and it will change your life.

Re: Twitter misses ad revenue and user growth estimates

#292

Earlier quoted context omitted.

I recently wondered about this, from another angle. In a way it was "weird" that they had an API, given our times. I.e., it was different: imagine if FB/Instagram/WhatsApp had an API. (I think it would be awesome, but it puts into perspective that it was weird that they had one imo)

Facebook actually had APIs which got closed down after a couple of data-mining scandals (first these "quiz" apps and games, then Cambridge Analytica as the final nail in the coffin), and their messenger used to support federation via XMPP. IIRC that got shut down because of spam and scams.

Now devs and social engineers are using FaceBook groups to covertly gather intel... I joined a local development (to my home) group and found out after answering development questions people posted that I was suddenly getting a lot of recruiter calls out of nowhere. Facebook apparently exposes contact info in the process, or perhaps the engineers cross-reference other sites as well. It makes the job easy for scammers too.

The convoluted ways in which people are gathering info on individuals is rampant in many Facebutt groups... There is way too much unsolicited spam and it grows every time I use an app or social site.

Makes me not want to log in at all a lot.

Re: Twitter misses ad revenue and user growth estimates

#293
post #194

After all of these decades ... After talk/ytalk, .plan files, sysop chat, fidonet, usenet, livejournal/myspace/facebook ... I can't believe that the mass-adoption of threaded, text discussions looks like this ! What must non-technical, end user, always-online-generation think of this ? It's confusing, barely-usable garbage.

I'd love to see a workgroup to discuss social UX ideas with the goal of implementing a new type of social media experience. Even the FOSS, decentralized and federated implementations of social media are taking their queues from these terrible UX designs.

Re: Twitter misses ad revenue and user growth estimates

#294

Earlier quoted context omitted.

What they’ve been doing is tons and tons and incomprehensibly many tons of work on targeting and selling advertisements.

Based on the ads I see in my timeline, they didn't do a great job at that. I have used the service for many many years and I have literally never seen any ad that I wanted to click. Maybe they do better for the US, but they seem to have done far worse than their competitors in ad space.

I've used Twitter for almost 13 years (!!) and its ads are barely relevant to me. An example of Twitter missing the mark: my Twitter mute list includes a bunch of cryptocurrency keywords and yet Twitter still shows me cryptocurrency ads that include those muted words. I've explicitly told Twitter that I'm not interested in cryptocurrency, but they show the ads anyway. Perhaps Twitter still considers me in the target audience because I've proven that I what cryptocurrency is by muting those keywords.

In contrast, I joined Instagram just last year and use it very little, but its ads are much more (sometimes almost scarily) relevant to me. My wife is a big Instagram user, so perhaps Instagram has a shadow profile for our home IP address and I'm seeing ads personalized based on her activity (and thus peripherally relevant to me).

Re: Twitter misses ad revenue and user growth estimates

#295

Earlier quoted context omitted.

One could argue they filled out their niche. Took the VC money, made the thing global, does what it says on the tin. The world now has a broadcast-short-messages service that can be used by people to reach their audience. Unfortunately that's not enough, since these tech firms tend to be priced to eat the whole planet, thus requiring a lot more than going global with a little thing that works.

They're not even remotely priced at the magnitude to eat the whole planet. And yet, their market IS eating the entire world (except China, due to insular political reasons). That points to me like they're significantly undervalued.

just because you reach the whole world doesn't necessarily mean there's a good way to monetize it, at least without losing what makes the service attractive.

Sure they could start slapping ads on everything, even paywall the site but at the end of the day there'd be significant competition eroding profits.

Twitter almost makes more sense as an open protocol than a commercial service, which is basically what Mastodon is. It's even what Dorsey wanted to do at one point with Bluesky, not sure if that's still alive.

Re: Twitter misses ad revenue and user growth estimates

#296

Earlier quoted context omitted.

Twitter like all mass social media is competing for quantity of user not quality of user. Because their product is the user: behavioral analytics & advertising. If you're gonna use Twitter anyways, Twitter has zero incentive to make it a more productive tool for you (in fact they want to be slightly less productive so you spend more time on it). Due to network effects, they are not worried about competitors shipping…

>Twitter like all mass social media is competing for quantity of user not quality of user. Then why do they ban low quality users such as bots or users who have broken their rules?

Their advertiser don't want to advertise to bots and the users who break the rules potentially cause a pile of bad publicity for them so they're happy to get rid of them.

Re: Twitter misses ad revenue and user growth estimates

#297
post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

> Twitter started putting up an overlay up prompting you to log in or create an account to continue after viewing x tweets. Annoying, but not a huge issue as you could just dismiss the modal and continue.

you can no longer dismiss the modal, or in any other way bypass this as of a few days ago. (at least on mobile)

Re: Twitter misses ad revenue and user growth estimates

#298
post #220
post #175

Earlier quoted context omitted.

I would guess it started as a reaction to the many botnets used by companies and countries trying to maximize certain opinions On top of the phone number, they also go through purges seemingly once a year, getting rid of up to a million accounts a day. That also doesn't fair well with giving the stock market raw numbers

> reaction to the many botnets Makes no sense. If they wanted to require a phone number to keep out bots, they would simply ask for a phone number at registration. Delaying it like this, claiming “suspicious activity” is hard to see any other way than how I described it.

bots can get phone numbers cheap, a cost of doing business. Speculation: Twitter wants your phone number so they can correlate you with existing marketing data so they can target you more effectively.
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