Earlier quoted context omitted.
I'd love to see us start building energy efficient homes. A bit more up front investment would give huge returns.
A problem is that conserving doesn't in the end produce any cost savings, which is a perverse disincentive to conserve. Water during the CA droughts a few years ago is a perfect example. Water agencies asked people to conserve water. So people did. A lot. Water agencies promptly freaked out because their revenue decreased. Of course it did, people were conserving water. So they increased the base rates (the amount th…
That's exactly the behaviour we (society) want - overall, water is conserved.
Increasing the base rate (making water a fixed cost regardless of usage) has the opposite effect. That was clearly a mistake on the part of the water company.