Earlier quoted context omitted.
I highly doubt elastic intended to offer it for free to the cloud providers from the start. They wanted to offer it for free to end users. This is why I expect new products will now start with these more restrictive licenses.
Everyone wants to open source their code until someone else makes a billion dollars of it. Everyone wants censorship resistant end to end encryption until terrorists use it. Everyone wants software patents to not exist until they get issued a really good one. This is a classic case of trying to put the genie back in the bottle.
Edit: I want e2e encryption but not censorship resistant, not when it starts getting used for inciting to violence. Search for eg "WhatsApp lynch mobs" or "Facebook Myanmar genocide".