Earlier quoted context omitted.
> The loss per unit sold is a non-real accounting artifact. GM can clearly make money from this vehicle if the tighten up their production. I'm sure engineers there know exactly what needs to be done to get there. It probably takes investment, but there will only be a return on the investment if many more Bolts are sold. To sell more of these cars, they have to overcome public perception that they are some weird new…
> Unfortunately, engineering rarely changes the way someone feels about a product, marketing does. I feel thats the main difference in philosophy between US and german car manufacturers. I guess theres is a place for both.
I'm not sure I agree. In Germany, marketing is still hugely important, it's just that they often focus on marketing engineering innovations. People don't select German cars because they have better engineering, they select them because they feel like they have better engineering. Marketing there still matters, but it's more tied up with the engineering.