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Go's New Brand

blog.golang.org

291–300 of 301 posts

Re: Go's New Brand

#291
One thing about this new branding is that I have never ever seen Go spelled with all caps (GO). Most only see it as either "Go" or "go". Spelling it with all caps ("GO") makes it look like a single shapeless typographic slab. "Go" is found in text, and "go" is found in code, cmd and everything related.

In the original the letters were thinner, and that could have made it feel more lightweight, so it wasn't that bad.

Re: Go's New Brand

#292

One thing about this new branding is that I have never ever seen Go spelled with all caps (GO). Most only see it as either "Go" or "go". Spelling it with all caps ("GO") makes it look like a single shapeless typographic slab. "Go" is found in text, and "go" is found in code, cmd and everything related. In the original the letters were thinner, and that could have made it feel more lightweight, so it wasn't that bad.

[deleted]

Re: Go's New Brand

#293
post #227

Earlier quoted context omitted.

The logo also appears to have lifted several elements from the podcast Jordan, Jesse, Go [1]. The font is almost identical. It has the white text on almost the exact same shade of blue. It has the three lines trailing part of the logo. EDIT: Here [2] are the two logos side by side. The number of similarities would make this one hell of a coincidence. [1] - http://www.maximumfun.org/shows/jordan-jesse-go [2] - https:/…

Um, no. The updated Go logo is a refresh of the original Go logo when the language was first introduced. https://blog.golang.org/gopher/logo.png

Oddly enough I think I prefer that logo to the new branding

Re: Go's New Brand

#294
post #275

Earlier quoted context omitted.

Ha ha, I tend to agree. In fact, a font that looked like steel or concrete might be good. Wonder if there is one. If so, they could have made the logo to be just the word Go (as I spelled it as regards to case) in that font. Silvery steel font on a gray or black background, or some similar combination. Even a font / image / logo signifying a rugged wood (mahogany or some hardwood?) in some way might have been a good…

Perhaps something like the Google Authenticator logo? https://www.bing.com/images/search?q=google+authenticator+lo...

Incidentally, I viewed your above URL for Google Authenticator logo images in mobile a while earlier (after being able to view it fine - with all the images - on desktop PC). And on mobile (Android), amusingly, it seems like Chrome has done its usual optimization of heavy pages (by googleweblight.com or similar means), which often helps save bandwidth and speeds the rendering time, but this time, it resulted in it optimizing out all the images that should show up on that page :) Not a single image shows up, I just get the header and footer of the page. If anyone from Google is reading this, please pass on the info to the relevant team, so they can look into this.

Re: Go's New Brand

#295
Judging from the palette, it looks to me that they're getting the language prepared for Android or more possibly Fuchsia.

I'm eager to see how they're going to replace Java little-by-little.

Re: Go's New Brand

#296
post #294

Earlier quoted context omitted.

Perhaps something like the Google Authenticator logo? https://www.bing.com/images/search?q=google+authenticator+lo...

Incidentally, I viewed your above URL for Google Authenticator logo images in mobile a while earlier (after being able to view it fine - with all the images - on desktop PC). And on mobile (Android), amusingly, it seems like Chrome has done its usual optimization of heavy pages (by googleweblight.com or similar means), which often helps save bandwidth and speeds the rendering time, but this time, it resulted in it op…

That's kinda hilarious but altogether probably unsurprising. With Android and Chrome using Google as the default search, I suspect the number of people who test against Bing Image Search is a small quantity. :/

Re: Go's New Brand

#297
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

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Re: Go's New Brand

#298

Earlier quoted context omitted.

Sometimes you want to show your consumer what technologies you used in the product you're selling. The gopher looks very bad on "made with" slides. In a presentation, I had a slide with tons of logos presenting the technologies we used. In the middle of the javascript, html, css and maybe ruby (don't remember), the gopher looked childish and immature. Sometimes it can be ok (if your customer is a young, cool, laid-ba…

Does the customer really care that a product was made with Go instead of C++, Rust, etc? Ruby has a gem and Rust has a rusted R. I guess those are less childish? Java with it's mocha brand is supposed to be professional looking? The customer sees a cup of coffee and thinks to themselves, "Wow, this product is definitely made with professional grade industry standards!".

The problem is, it looks like a child did it. Not a criticism per se, I personally like its design, but to outsiders (guys with suits), it looks somewhat amateur / immature (and these guys tend to care a lot about those things). And, yes, sometimes these people want to know what they paid for, whether they are customers (in b2b) or they are giving money (like a government agency or something), and a neat slide with lots of logos and oral explanations is often the way to go (pun unintended). Python's logo is an animal, too, but it looks clean and low-profile.

Re: Go's New Brand

#300
post #41

Earlier quoted context omitted.

Do we really have to suck the fun out of everything in order to look 'credible'?

Fun was probably getting in Go's way in becoming the next Java.

IMO Go is in Go's way if becoming the next Java.
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