Someone here needs to explain it to me because I just don't understand. We have the largest computer company in the world, a shit load of people work there, supposedly smart people. Yet they can't put together a refresh of many of their desktop machines. Why the fuck not? What do all those people getting paid all that money do all day? I can only imagine the conversations, "it takes years it has to be super innovativ…
As an apple alumnus, I believe it has to do with a culture of "laser focus" There is an internal course called "what makes apple apple" that you can take, but it's not necessary to pick up one of the key pieces of culture: the importance of saying No to most things. Apple has built their reputation on high quality. To continue to deliver takes immense effort, even for incremental programs, and often almost if the tal…
The problem with this ^focused^ (linear) thinking is the real value of apple in the past has been from ^diffuse^ (intuitive, unconscious wondering connections, slightly riskier) thinking. I know this is simplistic but the successful apple will be using both modes.