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How Wired Is Going to Handle Ad Blocking

wired.com

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Re: How Wired Is Going to Handle Ad Blocking

#291
I was about to whitelist the site (which I only visit occasionally), and as I approached the little uBlock Origin icon, I noticed the little supertext number: 28. I click on the icon: 28 requests blocked or 42% of the requests for the page. Thanks, but no thanks.

The absolute first thing one must do before asking people to whitelist is to reduce the ad footprint.

Re: How Wired Is Going to Handle Ad Blocking

#292
Oh wired, do you really think we care that much about reading your articles? Forbes did the same thing, and I just stopped reading forbes articles when they blocked me.

It's a tough spot to be in for all these companies - they need to make money and stay in business, but it's rare that any of them are important enough to the average user to turn off blocking. There are simply too many sites out there to choose from.

Re: How Wired Is Going to Handle Ad Blocking

#293

Earlier quoted context omitted.

$52 is way too much for a medium that occasionally publishes something good. OK, that’s just my opinion and it’s highly subjective. But I used to love Wired back in the days when Internet was booming. Nowadays they’re just too irrelevant. All that aside, I’d love a pay-per-article scheme. Give me a summary of the article and if I like it I can pay for it. Sounds much more reasonable than asking me to pay for everythi…

I'd buy into your idea with one addition: A "Refund" button at the bottom of the article that I can click to get my money back if the content ended up being low quality. That's a "No questions asked, no arguments given" refund, and it is my sole judgement as to what constitutes crappy quality. That might buy the publisher (a) some credibility, and (b) an incentive to publish decent quality articles and not clickbait…

The refund option isn't fair for the publisher. When you visit a restaurant do you get a refund if you don't like the food? Or a theater? I don't need a refund, if I pay for a few articles and they prove to be crap I won't visit the medium again. Besides we're talking about cents here, it's not like you bought a Picasso only to realize after a couple of months that you don't really like it.

Re: How Wired Is Going to Handle Ad Blocking

#294

Earlier quoted context omitted.

Agreed. I think Wired, as well as other publishers, are missing the point here. I don't have any issue with ads in general - but if we're talking about ads that Wired has no control over and just fetches from a network, it's a whole different story. The same applies to ads that significantly increase page load times, bandwidth usage (I'm forced to use a metered LTE connection) or privacy concerns. Simple static ads w…

But most people who block ads just don't want to see ads. Your technical concerns are in the minority.

If you put a static ad image hosted on your own server on the page, something like http://wired.com/img/jhfkfhfuhi34cn2.jpg, ad blocker will not be able to distinguish it from other images and won't block it.

There is also common banner dimensions that get blocked, but it is easy to defeat by adding a pixel somewhere that fits into site design.

Problem with this approach is that you can't just slap some random ad network script there and be done with it, no targeted ads, tracking etc - basically everything people don't like and a reason to use ad blockers.

Re: How Wired Is Going to Handle Ad Blocking

#295
post #161

I'm generally not inclined to fully whitelist anyplace because even if everything it loads today is safe, who's to say what's going to be loaded after the site gets hacked. That said, I tried to go through and do some allowing of requests and scripts for places I recognized, including whitelisting the site in Ghostery to keep it from interfering. After adding 19 separate exceptions in uMatrix for both whole domains a…

Could someone enlighten me why a lot of sites don't only pull in google analytics, but also a handful of other analytics sites like scorecaredresearch or chartbeat?

Google Analytics is used primarily for internal reporting and analysis. bscorecardresearch is part of ComScore, which is a third-party reporting company. Advertisers often require publishers to provide third-party reports for traffic so that they can validate the ad campaign numbers that the publisher reports. Chartbeat and others can provide supplemental reporting to a publisher if they think that there are gaps with what Google Analytics provides.

Re: How Wired Is Going to Handle Ad Blocking

#296

The comments here are full of lame hypocritical excuses. First it was "I don't wanna ads but I would pay for quality content". Now when outlets give you the option to pay "It is too complicated to pay every single publisher". When publisher will join to enable a single payment solution system the excuse of the day will be "Oh, this is too expensive..."

I pay for netflix and spotify. I would happily pay more for netflix if it had a bigger selection. I see no reason not to pay for textflix, but I only subscribe to one newspaper (the economist) and I have trouble enough reading it.

Re: How Wired Is Going to Handle Ad Blocking

#297

I'm generally not inclined to fully whitelist anyplace because even if everything it loads today is safe, who's to say what's going to be loaded after the site gets hacked. That said, I tried to go through and do some allowing of requests and scripts for places I recognized, including whitelisting the site in Ghostery to keep it from interfering. After adding 19 separate exceptions in uMatrix for both whole domains a…

> So far without ever actually loosening things up far enough to see ads that's AT LEAST 21 different top-level domains Wired is pulling from, not counting its own (and yes, I realize it's part of Conde Nast). Most of those top-level domains have at least 2 subdomains being pulled from, sometimes more.

Nit: Those aren't top-level domains. TLDs are things like com, net, org, uk, io, etc. More info here: https://en.wikipedia.org/wiki/Top-level_domain

Re: How Wired Is Going to Handle Ad Blocking

#298

As has been mentioned elsewhere, my exact problem with this/Forbes approach/elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets. I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree v…

[deleted]

Re: How Wired Is Going to Handle Ad Blocking

#299
post #278

Now that sites are being more aggressive when detecting ad blockers, but they still want search engines to index the site and so they happily serve content to the crawlers... Would it be possible to write a browser plugin that can let your session masquerade as a robot? Even pay walled sites let Google index their content, that's how they lure unsuspecting chumps to the site. So why couldn't we have a plugin to imita…

By googles cloaking rules they are not allowed to serve different content, so presumably just turning of javascript would work just as well.

Re: How Wired Is Going to Handle Ad Blocking

#300
Mh, I'd rather much prefer a system like Flattr (https://flattr.com/). I used to read Wired a lot, but I somehow had the feeling that there has been a significant decline in the quality of the articles (used to have a subscription), so these days I can't be bothered much.

That's why I'd love something like a "pay per like" system, which let's me support the quality content I enjoy and boost the people behind it. But I guess it wouldn't really work out as most people are cheap and lazy - you'd need to sign up for a new service etc.. :/

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