Well I really wanted this to be a huge, consumer hit that turns VR on to the masses, but like many the price is simply not going to make that possible.
I think it's unwise to target 'hardcore gaming pc users' who will drop 600 on a new video card enough to not bat an eye at this price. In that context it might be a hit, but that's hardly going to forward VR into the mass market as was the original hope of this device, at least for me.
Like other have also touched on, Sony seems to be in a better position now. They are a consumer product company and have learned the hard way of the perils of a roughly 600 dollar gaming device and how that works out in actual sales (the original PS3 was 599 at launch at got pummeled by Xbox360).
This would all be a moot point if there were that one true killer VR app that made us all want a Rift but it doesn't exist right now either from what I can tell. This again plays into Sony's hands as they can sit and wait for that one product to emerge and maybe have already grabbed it (they seem to be holding the reins now on No Man's Sky, which could very well be the VR killer app we are all waiting for).
Time will tell but I'm disappointed. VR for the masses will have to wait a bit longer.