Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

Post reply on HN
Print view View original

281–290 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#281

Post by retired »

a2128 wrote: post #233
ssl-3 wrote: post #120

Earlier quoted context omitted.

If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…

I've never once been able to use the McDonald's app over several years and multiple devices. I originally wanted to check the nutritional info of the menu. Download our app, it says. This website is better in our app, it says. The order screen constantly asks me to enter my app code. Collect points in our App! Do you have our App? I give in and finally download the App. "Something's not quite right", you didn't insta…

Why not use the website?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#282

Post by petee »

You can find this style of product display in the US all the way back to the 60s, though McDonald's ads appear to favor sliding the bun more away from the camera than to the side. Also saw about equal number of burgers in a straight stack from that era

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#284

Post by butlike »

Dwedit wrote: post #70

A video posted by McDonalds Canada reveals how they stage the burgers for photographing them. They shift each layer backwards (bun, meat, etc) so that the ingredients of the layer are more visible when photographed. The top bun ends up being a few inches backward compared to the bottom bun. https://www.youtube.com/watch?v=oSd0keSj2W8

Nice video. Thanks for sharing. I gotta say, ever since I saw that comparison video of the Burger King CEO and McDonald's CEO eating their own burgers, I can't get the question out of my head: WHY DOES NO ONE AT MCDONALD'S EVER EAT THEIR OWN PRODUCT?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#286

Post by conductr »

Barbing wrote: post #215
conductr wrote: post #186

Earlier quoted context omitted.

It’s pure efficiency. I always customize my orders and it’s too many taps on a usually laggy system. I’m also usually ordering for 3, all customized. I can tell a cashier the entire order in less than 20s. And somehow their UI allows them to enter it just as quickly. It’s not a muscle memory thing either, it’s literally the interface and hardware they use runs fast and is perhaps designed with efficiency. The kiosk a…

The cash register doesn't try quite as hard to upsell you as the kiosk. But yes, the cash register should be able to support the data entry skills of teenagers growing up with TikTok.

I’d rather the kiosk give the same speed data entry shortcuts/ui. Or honestly, speech to text should be used here.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#287

Post by sudoshred »

JSR_FDED wrote: post #240
glenstein wrote: post #111

Earlier quoted context omitted.

Yes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.

It’s clever, it makes the burger more “accessible” - you’re not thinking “how am I going to eat this tower of food”.

Bite selection is akin to bin packing, now that I think about it.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#289

Post by glenstein »

weird-eye-issue wrote: post #228
glenstein wrote: post #111

Earlier quoted context omitted.

Yes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.

> But this feels like, potentially, AI prompting Are you joking?

Nope! I think especially in professional hands they can produce convincing images of food. Also notice the caveats? It's a subjective impression about what's potentially the case paired with immediate acknowledgement of an alternative.

Gotta throw this one back in the lake I'm afraid.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#290

Post by satvikpendem »

rschiavone wrote: post #232
glenstein wrote: post #111

Earlier quoted context omitted.

Yes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.

In Japan, pictures of food are legally required to faithfully represent the actual food you get, AI-generated pictures wouldn't fly with their laws.

Like the sibling said about plastic models, if the generated image does faithfully look like the food then I guess it's fine. Over time anyway customers won't even know it's AI generated or a real photo as all the hallmarks of AI images are rapidly disappearing.
Post reply on HN