My grandparents were pretty WASPy, conservative people who lived in northern Idaho. And they hated the white supremacist/neonazi groups up there with a burning passion. They were of an age to remember people going off to fight in Germany and Asia against that kind of ideology. They would have been absolutely appalled and ashamed to see a business leader throwing those salutes and backing it up with talk of a "white h…
But since when did using a business's product come to require sharing (or not sharing) political views with the business's owner? Seems to me that this is what has changed. PS. It's amazing to me, and worrying, the anger and vituperation this position is provoking. It was once almost consensus. To take the obvious parallel, buying a newspaper did not imply agreement with the reactionary press baron who owned it.
I don’t expect them to provide a platform for people who make it a point to hate others and advocate for removal of their / my rights and so on.