What a strange article.
It only mentions in passing the success of express buses, which stop at e.g. one-tenth the stops. Like the SBS buses in New York City. On busy routes, these are already the main solution, because they stop at the main transit intersections where most people need to transfer.
Reducing the number of stops for local buses doesn't seem like it will make much difference, for the simple fact that buses don't even always stop at them. If nobody is getting off and nobody is waiting at the stop, which is frequently the case, they don't stop, at least nowhere I've ever lived.
Plus, the main problem isn't even the stop itself -- it's the red light you get stuck at afterwards. But the article doesn't even mention the solution to this -- TSP, or transit signal priority, which helps give more green lights to buses.
If you're going a long distance, hopefully there's an express bus. If you're going a short distance, bus stop spacing seems fine.
Also, what a weasel name, bus stop "balancing". It's not balancing, it's reduction. When the name itself is already dishonest, it's hard for me not to suspect that the real motive behind this is just cutting bus budgets.