Earlier quoted context omitted.
They use precise but indirect terminology e.g., "heightened level of appearance self-esteem" rather than "confident in their appearance". Indirect phrasing e.g., "they respond more favorably to products that can help to repair their damaged appearance self-esteem" rather than something direct and easy to understand like "they feel bad that they don't fit, so they end up buying other things like makeup/jewelry to feel…
Maybe it's me, but only the first quote seems cumbersome, and wasn't very cumbersome in the article when I read it in context.
The average person has a hard time reading and fully understanding a newspaper article or cooking instructions on a pre-prepared meal.