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Ever since Apple moved to Services Strategy in 2014 it has been like this. Services were not there so they could provide a better experience for its " customers ". I use the word " customer " here which is what Apple / Steve Jobs used to call their loyal fans, and not user . But to further growth their Revenue pie because they foresee iPhone one day will stagnant. You now have Apple Fitness+, Apple TV, News, Music, A…
Over the past decade, there's been a lot of regulation forcing Apple to open up their "Apple only" integrated platforms. It used to be the case that if Apple wanted to build a walled garden / cathedral, then in order to compete in the hardware marketplace they had to provide software that didn't suck. You knew that if you bought an Apple product, there was reasonable assurance that everything was tightly integrated.…
The company as a whole has changed across the board.