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Apple picks Gemini to power Siri

cnbc.com

281–290 of 674 posts

Re: Apple picks Gemini to power Siri

#281

How soon does elon sue them for not choosing xai? He's gonna cry some nonsense about antitrust just like he did last year when apple partnered with openai for apple intelligence opt-in.

That was quick: https://www.macrumors.com/2026/01/12/elon-musk-reacts-to-gem...

Re: Apple picks Gemini to power Siri

#282

Earlier quoted context omitted.

No, of course the training costs aren't that high. Apple's ten years of future free cash flow is greater than a trillion dollars (they are above $100b per year). Obviously, the training costs are a trivial amount compared to that figure.

I have no idea what AI involves, but "training" sounds like a one-and-done - but how is the result "stored"? If you have trained up a Gemini, can you "clone" it and if so, what is needed? I was under the impression that all these GPUs and such were needed to run the AI, not only ingest the data.

> but how is the result "stored"

Like this: https://huggingface.co/docs/safetensors/index

Re: Apple picks Gemini to power Siri

#283
post #260
post #84

Earlier quoted context omitted.

I did. It works, as far as I can tell?

You’re able to disable Siri in iCloud? Not turn off Siri, disable Siri back up in iCloud. And when you go back to it after not turning it on, it’s still off?

Yes. But, I'm not surprised that you're having issues. In my experience managing a large enterprise, iCloud accounts seem to have all kinds of weird, account-specific issues.

Re: Apple picks Gemini to power Siri

#284
This morning I was wondering what happened to whatever arrangement I thought Apple had with OpenAI. In a way I think OpenAI is a competitor and “new money”. Pairing with Google makes sense especially considering that this is “normie-facing” technology. And from what I recall, a lot of Apple fans prefer “Hey Google” in their cars over CarPlay. Or something to that effect.

Re: Apple picks Gemini to power Siri

#286
Old news now I think, but good news. Except for my Apple Watch I have given up using Siri, but I use Gemini and think it is good in general, and awesome on my brother's Pixel phone.

Because Apple Silicon is so good for LLM inferencing, I hope they also do a deal for small on-device Gemma models.

Re: Apple picks Gemini to power Siri

#287
post #270

It's hilarious how Apple can't compete in the space and so many people here are just saying "Smart move by Apple" as if they had another choice at this point. It's not like they haven't tried.

If they wanted to, they could throw massive amounts of cash on it like Google and Facebook are, with the latter poaching Apple employees with 200$ million pay packages: https://www.bloomberg.com/news/articles/2025-07-09/meta-poac...

But why on earth would they do that? It's both cheaper and safer to buy Google's model, with whom they already have a longstanding relationship. Examples include the search engine deal, and using Google Cloud infrastructure for iCloud and other services. Their new "private cloud compute" already runs on GCP too, perfect! Buying Gemini just makes sense, for now. Wait a few years until the technology becomes more mature/stable and then replace it with their own for a reasonable price.

Re: Apple picks Gemini to power Siri

#289
post #159

If nothing else, this was likely driven by Google being the most stable of the AI labs. Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product. Also for Apple, they know their provider has ridiculously deep pockets, a good understanding and infrastructure in place for large enterprises, and a fairly diversified revenue stream. Going with An…

> Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product Definitely. At at this point, Apple just needs to get anything out the door. It was nearly two years ago they sold a phone with features that still haven't shipped and the promise that Apple Intelligence would come in two months.

What are the top 3 features you’re missing right now?

Re: Apple picks Gemini to power Siri

#290
post #89

This is one of those announcements that actually just excites me as a consumer. We give our children HomePods as their first device when they turn 8 years old (Apple Watch at 10 years, laptop at 12) and in the 6 years I have been buying them, they have not improved one ounce. My kids would like to listen to podcasts, get information, etc. All stuff that a voice conversation with Chatgpt or Gemini can do today, but Si…

Siri still can't play an Apple Music album when there is a song of the same name. Even "Play the album XY" leads to Siri only playing the single song. It's hilariously bad.

Or the even more frustrating:

Me: "Hey Siri, play Siri: "OK, here's "

Being these things are at their core probability machines, ... How? Why?

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