Earlier quoted context omitted.
I think they meant it has much larger % share of pickup market in Europe vs US, not necessarily higher absolute number of sales ( https://media.ford.com/content/fordmedia/feu/en/news/2025/02... )
Surely the hilux would be more popular than the ranger, but maybe Toyota just sends those to the developing world and Australia?
The similar (but not identical) US model is the Tacoma.