Earlier quoted context omitted.
In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…
People didn’t leave social media, social media left them. Instagram used to show your friends, not it shows algorithmic content. Same for the other networks. People are still there but it’s now the new tv.
Social media platform used to be less about passive consumption.