Earlier quoted context omitted.
FortNine did a great rundown on this phenomenon last year: "Grilles That Kill" https://www.youtube.com/watch?v=YpuX-5E7xoU
NJB did as well: https://youtu.be/jN7mSXMruEo
Of course the stereotype doesn't always apply, I certainly know people who have transporting bicycles as a major use case for their truck.