I remember when QuickTime came out in 1991 and it was obvious to everyone that video should be copied, pasted and saved like any arbitrary data. It's absolutely insane to me how bad the user experience is with video nowadays, even video that's not encumbered by DRM or complex JavaScript clients.
Even then, there are a few competitors to YouTube like Nebula, PeerTube, and Odysee. But Nebula requires a subscription and PeerTube and Odysee have worse quality, because good video hosting and streaming is expensive.