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Honey has now lost 4M Chrome users after shady tactics were revealed

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Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#281

Why do retailers put up with Honey? They're clearly not providing value with the attribution theft. Why give them money?

I read part of a reddit AMA with a cofounder of Honey who no longer works there. According to him honey and services like it increase the likelihood that people will complete a instead of going to a competitor.

Lknk to the AMA: https://www.reddit.com/r/IAmA/s/lEGdq1Sx9d

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#284
post #71

Have a friend high up at one of the “Big 3” in this space. The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.

Shame so many creators took the Honey paycheck, even while Honey was taking money out of their pocket by stealing affiliate links. I guess few really vet their sponsors. Not even LTT or MrBeast!

LTT did eventually vet what was going on and spot the problem, but didn't have the morals to let anyone else know about the scam. And has since played the victim card (“Mommy, they are saying a nasty thing about us!” and “Other people had the same lack of morals too, why are you picking on us?”) having been called out for not warning others out there that they were being scammed.

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#285

Earlier quoted context omitted.

Extortion, essentially. Honey will actually give users the largest available discount if the retailer doesn't buy into the affiliate program (i.e. the retailer loses money). If they do agree, then the retailer can limit the coupons and discount code shown to customers through Honey.

Retailers don’t have to honor discounts, nobody is forcing them to.

> nobody is forcing them to

Other than fear of the court of public opinion, possibly stoked by one or more of their competitors, if they don't…

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#286
post #264

Earlier quoted context omitted.

Extortion, essentially. Honey will actually give users the largest available discount if the retailer doesn't buy into the affiliate program (i.e. the retailer loses money). If they do agree, then the retailer can limit the coupons and discount code shown to customers through Honey.

As a not an American, I can't fathom the love for coupon you all have. Shit system, shit value for the client, and still it looks like some people would kill for a 5% one-time discount on anything.

> I can't fathom the love for coupon you all have.

I think for some it taps into the same reward neurons as winning £10 on a lottery after paying £1 in week-in-week-out for years. It feels like a win, and that for many overrides any desire to properly analyse the matter (did I actually save, with the coupon, or save 5% on something that has been marked up 20%? (or buy something I didn't really want at all?!)). Same with BlackFriday, many of Amazon's “prime day” offers, and so forth.

[Also not American, I'm a UKian/ex-EUian, it is not uncommon to see the same here, just not in the big way some Americans tend to go with almost anything]

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#287
post #45

A couple of YouTubers I watch promoted this and given what I assumed it did, I'm surprised that's all it does. If it seems to good to be true, it probably is.

Something that has been making the sponsorship rounds now is Ground News[0] which I have found very useful with just the free tier. But given how many people I have seen sponsored by them, I wonder if there is some catch, especially because I can’t imagine that many people sign up for the paid service. I can’t think of what that catch would be though, they do not have unique access to personal data, and I haven’t see…

> But given how many people I have seen sponsored by them

Given how many parrot exactly the same story, practically word for word, about how they personally find it so useful, is a useful barometer of whether I should trust any recommendation from those channels. It was called astroturfing in my day, I don't consider it any more trustworthy in its new name “influencing”.

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#288
post #243

Earlier quoted context omitted.

The coupon aspect is what pushes companies to sign up. Honey had a page on how to sell to companies, and it was around increased sales, and things of that nature... pretty traditional coupon stuff. Honey gets additional ire, for what they did beyond that. Coupons are manipulative, but Honey was also lying to pretty much everyone involved in the transactions, as well as their advertising partners.

What do you feel like the lie was?

The YouTube video linked in the article goes over them in detail.

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#289
post #6

It's ironic that probably the biggest victims were youtubers and other "influencers" who mindlessly promoted this extension to their viewers, for money of course.

It's actually a trrickle-down system. Smaller youtubers who have never heard of the extension (let alone were approached to advertise) may be hurt the most, because a larger youtuber who took the deal advertised it. e.g. a tech youtuber could be hit a lot if Linus Tech Tips advertise Honey, because they have a strong overlap in subscribers. It was something a youtuber I was subscribed to was talking about in how he w…

Hm, you actually may be right. Those, who promoted it, at least got some money back for that promotion. Others lost money without getting anything back from Honey. Damn, that's even worse.

Re: Honey has now lost 4M Chrome users after shady tactics were revealed

#290
post #252
post #235

Earlier quoted context omitted.

> A valid question to ask is: if a user clicks a creator affiliate link AND has a cash back tool like Honey or Rakuten should they or should they not be eligible for cash back. Personally I think absolutely yes, the user's preference is the most important. But I've heard reasonable people argue the opposite. I'm not very familiar with Honey, it's business model, or the ins and outs of the affiliate program back stage…

Probably too complex to explain here but tldr; every cash back program is built on top of the affiliate marketing rails since Ebates started it in 1998. Same for coupon websites since those came along. It is a system design flaw (that maybe will self correct because of this) that multiple advertising models at different points in the value chain are built on the same system. 'Multi-touch' or 'any-click' are the corre…

I feel like you avoided the substance of my question. Does Honey's intervention negatively impact the original affiliate in any way?
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