At no point in this long piece does the author seem to consider that people may be "woke" because they sincerely believe that they need to raise their and other people's awareness of prejudice or ways in which society puts people down. Instead it immediately assumes it's a liberal arts movement from those lefty universities.
Of course any cause or point can and likely will be distorted, and some will be performative. There are also, e.g. performative people who like to moan about lefties in universities, but this kind of low effort behaviour doesn't in itself undermine reasonable criticism about e.g. universities sometimes being too intolerant of free speech.
My point is this is fairly lazy. It starts assuming woke, which I note the author agrees is often used perjoratively (and therefore is surely used in a specific loaded way, in the same way if I call someone a piece of shit I'm not generally using it to praise the human body's ability to excrete waste effectively), is some performative nonsense and not wondering or being curious whether there's something useful or at least sincere underneath that.
This would all be fine if there was a bit more thoughtful distinction and critical appraisal of the author's work, and he wasn't treated with such uncritical reverence.