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Twitch to Cut 500 Employees, About 35% of Staff

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Re: Twitch to Cut 500 Employees, About 35% of Staff

#281

Earlier quoted context omitted.

Twitch’s video infra is not on AWS. Only the non-video stuff is. Video and networking costs a lot.

Oh, that's surprising. It's in-house then? I can't imagine they'd be paying a non-AWS provider.

Yes, it was a complicated part of the acquisition. Twitch owns a lot of hardware and has it in colos all over the place. There are some control plane components in AWS but those are relatively small.

Re: Twitch to Cut 500 Employees, About 35% of Staff

#282

Earlier quoted context omitted.

I feel like you’ve never actually used twitch. What you’re describing in terms of how it works and “subscription costs” is very incorrect.

No, I've just worked with Twitch and had friends in executive positions at Twitch. Many of their top streamers that pay the bills for Twitch are recruited and have employment/partnership contracts. They're very much paying for content during the time I had connections with them (pre-Amazon and a while after). The nobodies that no one watches doesn't cost or earn Twitch very much.

Your explanation of twitch monetization (or costs?) was hard to understand:

>People choose what they want to watch on Twitch, which they have to pay as a portion of subscription costs to the channel.

Who is "they" here? Twitch paying the streamer (cost for twitch) or viewers (aka subscribers) paying the streamer (revenue for twitch)?

Re: Twitch to Cut 500 Employees, About 35% of Staff

#283

Earlier quoted context omitted.

Sell your soul. You have to be capable of looking at people and erasing their humanity/removing your empathy.

How dare those people build a business and create jobs! They must have no humanity. Geez.

These are just some of the lies that anyone in a position to make money exploiting people tells themselves, talk to any drug dealer, you'll get similar answers. We all do it to some extent though, the developer creating a heinous subscription cancel flow, the designer making bail bonds ads. You build walls and look the other way. Every one of these actions forces you to give up some of your empathy for the individuals you exploit, the scale at which most execs operate is just mind boggling in comparison.

Re: Twitch to Cut 500 Employees, About 35% of Staff

#284

Earlier quoted context omitted.

What about all the pirate websites? There's hundreds of them all around the world, some supported with ads, others with subscriptions. How do they manage the bandwidth problems?

For them, content is free.

I still don't get how so many 123movies clones can keep popping up with seemingly every TV show and movie there, with probably nearly all users using ad-blockers and very few possible advertisers in the first place. They get taken down regularly then presumably deal with the effort of moving elsewhere.

They don't seem to be p2p either, they have some server. Maybe it's stolen infra.

Re: Twitch to Cut 500 Employees, About 35% of Staff

#285
post #196

Not mentioned in the article but definitely the elephant in the room: The rise of TikTok streaming [1] TikTok doesn't focus on gamers, but attention is finite. TikTok surpassed Twitch a while ago in revenue and it's accelerated since then. TikTok + Youtube (very profitable) makes Twitch at best a flat third place. Not a great business to be in when ZIRP ends. > Nine years after Amazon’s acquisition of the company, th…

I'm not surprised a bit given how hostile Twitch has become to users. Completely irrelevant ads, ads playing at worst times (who the hell thought it'd be a good idea to show an ad before the actual stream??), apps abandoned(at least apple tv app). I literally stopped watching some streamers because of Twitch itself. This is in-line with Amazon's departure from "customer obsession" overall. I can't wait for bigger tou…

Ads are controlled by the streamers. They can do prerolls if they desire, or you can at least control whether or not if they're running by rollings ads mid-stream.

And apple tv app isn't abandoned, I use it every day.

that being said, you're not compeltely off-base, some streamers are now simulcasting on youtube , presumable to mitigate some of this.

Re: Twitch to Cut 500 Employees, About 35% of Staff

#286
post #196

Earlier quoted context omitted.

I'm not surprised a bit given how hostile Twitch has become to users. Completely irrelevant ads, ads playing at worst times (who the hell thought it'd be a good idea to show an ad before the actual stream??), apps abandoned(at least apple tv app). I literally stopped watching some streamers because of Twitch itself. This is in-line with Amazon's departure from "customer obsession" overall. I can't wait for bigger tou…

I watch starcraft on twitch but can never watch it live. It'll get to a crucial moment and then a 3 minute commercial interrupts. Literally the game is over at that point. No point to watch. They'd have done better with some sort of integrated commercials or banner bar or something else. Or even just buffering those 3 minutes. So I do watch on twitch but I wait till the match is over. What also sucks about twitch is…

Twitch allows streamers quite a bit of control over when and how ads run, including manually triggering them. As long as they run a certain number of ads per hour, you don't see a preroll.

The streamer you were watching didn't bother to reduce ads to short 15 second chunks or run them manually during slow points like sitting in-queue.

Re: Twitch to Cut 500 Employees, About 35% of Staff

#287

Earlier quoted context omitted.

> The remaining employee's workloads are about to increase 50% Keep in mind that execs will get bonuses for cutting costs but the real workers have additional work without a raise. The downward spiral seems almost inevitable - attrition, drop in quality, services turn shitty, loss of revenue, repeat.

The real workers? So the execs that literally run the company and give people the jobs are... what exactly?

The unequal partner in a near/actual exploitative working arrangement

Re: Twitch to Cut 500 Employees, About 35% of Staff

#288

Not mentioned in the article but definitely the elephant in the room: The rise of TikTok streaming [1] TikTok doesn't focus on gamers, but attention is finite. TikTok surpassed Twitch a while ago in revenue and it's accelerated since then. TikTok + Youtube (very profitable) makes Twitch at best a flat third place. Not a great business to be in when ZIRP ends. > Nine years after Amazon’s acquisition of the company, th…

I'm shocked it's not profitable. I've watched a person close to me spend $100/mo buying bits and get back nothing more than a few reaction emotes and jumpscares. Twitch's take on that is 50% isn't it? How on earth is it not profitable running a marketplace with those parameters and so many whales spending compulsively for a few seconds of attention from their favourite streamer?

Any interaction attempt with big streamers is worthless - like holding up a letter-sized note to someone driving past you at 80 mph.

Re: Twitch to Cut 500 Employees, About 35% of Staff

#289
post #56

Earlier quoted context omitted.

Its modern jargon that refers to multinational, corporate focused, globalized markets. Its gone through a few definitions over the last century, but most recently its been used by the anti-work movement to deride a culture that has all but abandoned individual people in favor of the ultra wealthy. A culture where greed and money are the only virtues and all choices are driven by the bottom line. Jokes on them, that's…

Farmers protested the enclosure of the commons, Luddites protested the industrial revolution, trade unionists protested for a 40 hour work week. It's not foolish to imagine the world could be better.

You'd have to be brainwashed to think the world would be better without the industrial revolution. That's Unabomber territory. Ignorance alone wouldn't suffice... would it?

Re: Twitch to Cut 500 Employees, About 35% of Staff

#290
post #239

Earlier quoted context omitted.

How is Amazon not a Google-scale peer?

The bandwidth was obviously never the problem for Amazon. It was the actual content. How do you monetize Twitch streamers and, more importantly, Twitch stream viewers? They never figured that out, even at Amazon-scale.

Force people who want to sell on Amazon Marketplace to dedicate product to and pay for placement within Twitch streams. Then identify those products in the streams and spam the viewers & chat with purchase links and content streams that contain related recommended products.

Turn the whole thing into a self-referential product placement & affiliate scheme.

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