I was working on RCS systems back in 2012. It was the future back them - incredible low latency for messaging and gaming, rich messaging, and a decent SDK. How did carriers fuck it up so badly that, a decade later, it's barely a blip on the messaging landscape? The were so desperate to stop OTT (over the top) services that they... locked everything down in the hope that customers wouldn't churn. It backfired spectacu…
Reminder to everyone who wonders why WhatsApp and iMessage won: US phone carriers used to charge $0.10 to $0.25 per message. Yes, it was as ridiculous as it sounds. There used to be news articles about kids racking up hundreds of dollars on their phone bill. Here's one from the same year the iphone was released: https://www.washingtonpost.com/wp-dyn/content/article/2007/0...
However, international SMS/MMS was extremely expensive, and that was the main impetus for WhatsApp. It required no password or making accounts or remembering all of that, hence all non tech savvy people could easily use it. And it worked flawlessly, with zero exorbitant international charges, because you knew everything was going via data.