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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

281–290 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#281

Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.

Another hot take: I honestly can't wait for that to happen.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#282
post #268

I don't understand why this only applies for Facebook then. 2 1/2 years, ago they opened up a loop hole for newspapers that they are explicitly allowed to do it (Either you pay, or when you use their free version, you must accept to be tracked for behavioural advertising). Are they any better than facebook? Some example news sites: www.zeit.de, www.spiegel.de More information on this: https://www.heise.de/news/E-Priv…

> I don't understand why this only applies for Facebook then.

It doesn't.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#283
post #236

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Upon logging into okcupid today I received a pop up inviting me to join The League (another dating app), with my phone number already pre-propagated. After accepting, they sent me this email. > We use the combination of your Facebook and LinkedIn data plus your About Me and Photos to ensure we are building a balanced, high-achieving and diverse community. Our screening algorithm looks at indicators like social influe…

It sounds like their marketing blurb just copied Tom Scott without understanding the horror it's supposed to represent.

https://youtu.be/WByBm2SwKk8

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#284

Earlier quoted context omitted.

Credit company does not have microphone near your bed, they do not know which posts you like, or not, they do not have all your mails, and not necessarily know where you drive and how often. Keeping all of the data under one company umbrella is vulnerable, target for hackers, and easy target for governments. Your post is not correct.

While I am all for privacy, which companies enable the microphone next to your bed and collect personal data with it?

Every voice assistant enabled company store voice audio. Some by accident. Some to "make" voice assistant better. Some to do other stuff with it. Your voice is stored for undisclosed time on their servers. It does not have to be stored for long. Unknown contractors look at the footage of your iRobot,tesla.

No regulator will find any proof of anything though, as regular employees will not have access to such crucial data. Regulators will also can be fooled by the maze of interfaces and servers.

There is also incentive for governments to "not see" any wrongdoings of the companies, if they profit from surveillance system.

Ad business is like Palantir in lord of the rings. You do know know who is watching on the other side.

All you have is some "vague" promise from corporations that your data are properly removed.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#285
post #227

Earlier quoted context omitted.

They’re not stealing it, you’re giving it to them in exchange for using the products for free.

This is not true, as can be seen from Facebook maintaining 'shadow profiles' on people who don't have actual Facebook accounts but can in any way be connected to them (eg through third party data).

Also, Facebook encourages users to tag people in photos even if they don't have a Facebook account.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#286
post #238

Earlier quoted context omitted.

Yep. And when I’m unhappy with my government, I can vote them out or, if I want to, get politically active. I can’t vote out Google. Their customers are advertisers, not me. And I don’t know which apps on my phone send my information to Facebook or what they do with it.

It’s infinitely easier to avoid the companies you don’t like than it is to vote out any part of government. You have near zero power to remove someone you don’t like because your vote is worth next to nothing. However, you have full power to avoid the products and services of a company.

> It’s infinitely easier to avoid the companies you don’t like than it is to vote out any part of government.

If you can avoid a company, the fact that there is an acceptable alternative itself says that the market is not monopolized and so there is less chance of abuse.

In the markets where abuse is possible there are often monopolies, or there is illusion of choice like a (colluding or copycatting)duopoly or one where all the "competing" brands being owned by the same parent conglomerate etc.

It is very difficult to participate in the modern economy/world while avoiding certain companies. It might be possible but there are both social and economical costs involved that majority cannot afford.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#287

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

^this.

I don't have anything against personalized ads based on information that I willingly share. If I am following a bunch of groups of kite-surfers, I actually welcome ads for kite-surfing gears and services while browsing those groups.

If I explicitly decide to share my address on my social network profile AND, explicitly authorize the use of this information for targeting, I don't mind, and actually welcome seeing ads for carpet cleaning services from my city, instead of ads from this kind of business located thousands of miles away, WHILE I am using said social network.

But I don't want to browse the local newspaper, and having this targeting information being used outside the explicitly bounded context of that social network.

And above all, I don't want surveillance-style stuff things forced upon me to infer information about me that I never consented to share in the first place.

It is ok to me if I say, I have an interest on X, you (and only you) can show me ads based on that, and I also consent on you (and only you) using my to target ads.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#288

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Yes, it is the data collection. But the main incentive is monetizing that data which Instagram makes billions off of via ads. Cutting away this incentive may cut away the incentive to collect such data in the EU market.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#289

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

> The moral threat

Forget fussy debates about morality.

There is a practical threat to society when a few nation-sized corporations operate pipelines of data collection and profile aggregation on every online citizen of the world.

Those profiles represent a massive amount of power, and that power is being let to accumulate in opaque organizations that have no explicit commitment to public benefit and extremely little accountability. That power is not yet being weaponized, but it doesn’t evaporate just because nobody’s using it for leverage or control yet.

The responsible, long-term, practical way to ensure that legitimate governments and the people that constitute them continue to have the power to shape their own society is to make sure that these techniques for accumulating power are dismantled and the already-accumulated power is dissipated.

Yes, we will lose some novelties and baubles in our online life when they can’t track you anymore. Yes, investing new power into government so that it can counter corporate profile-accumulation is dangerous as well.

But the greater danger of inaction against these corporations is that they are already only lightly-accountable and are on the verge of escape from accountability forever if they gain enough power. Modern governments, meanwhile, are comparatively slow and dumb and can still be steered as their dangers become manifest.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#290

Ok, my contrarian hot take (for HN at least). The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs. The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). The EU is doing a fantastic job of keeping everyone distracted by pointing the finger a…

Wow, judging from the replies it seems that most of HN does indeed hate this comment. I agree with you though. Even though it's not apart of the EU, Britain's internet security laws that require browser data collection is particularly disgusting. I am sure that other governments are soon to follow. The EU does appear to be very privacy friendly, and I only hope the governments don't impede corporate privacy regulations when it comes to the public sector (although if they did they would most certainly say it's for national security or child protection).
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