Earlier quoted context omitted.
This specifically and undeniably is what is killing unity too. They have always run on free money, they have literally never turned a profit in the history of the company, and with the end of 0% interest rate policy the music is over. The fact that they borrowed bigtime to buy this adtech company (hence the push for “if you use our ads, no fee increase!”) and are now deeply deeply underwater is forcing the issue, the…
the xbox stuff I wanted to give more explanation and sourcing/perspectives without bloating the above PS5 has won the console war, Series X's hardware advantage has been subsumed by upscaling into a meaningless "runs 840p instead of 720p input res" thing that doesn't sell consoles and Sony has actually organically built studios that pump out exclusive content that does draw in customers. Microsoft has largely failed…
Phil's entire job is to communicate the idea that they have to acquire third-party studios to keep the business running at all. "If you don't let us buy Activision, then we'll just be forced to fold our tents, and then there will be even LESS competition. You don't want THAT, do you?"
When in reality, Microsoft's attitude toward the Xbox division has always been more like Citizen Kane. "Why, yes, we lost $100 million last year, and we're on track to lose $150 million this year. At this rate, if things don't improve, we might have to shut this place down in... let's see... 12,000 years."