Earlier quoted context omitted.
The way we crafted it is not clear. Our idea is straightforward: if you want to use the software, you can do so for free, whether for personal use or within an organization. However, if you aim to sell it for profit, you need to contribute to its creation in some way; this is why permission is required. At least, that's the case at this early stage.
That means it's zero-cost and source available, not open source. As it's your software that's your choice, but please don't abuse the term "open source" to describe it. It's no more "open source" than, say, DaVinci Resolve is.
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