What a joke. Because Microsoft is now failing as a gaming company the past 10 years, they’ve been allowed to swallow up competiton. Practically every game they’ve released or worked on the past 5 years has failed. Halo Infinite might literally be the biggest flop in entertainment history. Because of Azure they’re able to absorb these losses and continue to consolidate and eat the competiton. There’s tons of examples…
Half the reason that Microsoft has been buying game studios is because Sony has been buying game studios. Sony has even bought a game studio that Microsoft already bought and sold.
Among others, Sony's bought: Psygnosis (Lemmings), Incognito (Twisted Metal), Zipper Interactive (SOCOM), Sigil (Everquest), Evolution (WRC, Motorstorm), Bungie (Destiny), Polyphony (Gran Turismo), Santa Monica (God of War), Bend (Days Gone, Syphon Filter), Naughty Dog (Crash Bandicoot, Jak and Daxter, Uncharted, The Last of Us), Guerilla (Killzone, Horizon), Media Molecule (Little Big Planet), Sucker Punch (Ghost of Tsushima), Insomniac (Spyro, Ratchet & Clank, Spider-Man)... they basically have built their entire "first party" game catalog off of the companies they've acquired.