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Apple Vision

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Re: Apple Vision

#281

Post by silvestrov »

bnj wrote: post #256
silvestrov wrote: post #104

Earlier quoted context omitted.

Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home? That would be economic suicide for them. They need to keep the seats being a special experience.

Really? We're talking about a transformation from a fixed and time-bound asset, the live experience of being physically present, into an entirely digital experience which can be replayed. Doesn't this change the potential customer pool from people within traveling distance at the right time with enough money, into a global market? Consider this: Sell the live courtside seat for the same 1000+; Open up sales for the v…

20% is $200 for a "movie ticket".

Is the "virtual experience" $200 better than watching the game on 2D screen?

Re: Apple Vision

#282

Post by scarface_74 »

pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

The author was shown far more than a 10 second clip. He along with John Gruber got to do a full hands on demo. They talk more about it in their (paid) Dithering podcast.

Re: Apple Vision

#283

Post by symic »

crazygringo wrote: post #253
pfannkuchen wrote: post #94

Earlier quoted context omitted.

Is it that different from using one of those gigantic camcorders from the 80’s where you had to put one eye up to a viewer stalk? People used those, but it’s not like they had it out the entire event (I assume, based on how short the videos I’ve seen taken with them usually are).

That's exactly what I'm thinking. SLR's and camcorders were always big bulky things that covered your face when using them. This isn't much different from that.

It is slightly different in a better way. You can interact, engage and otherwise participate in events while recording using the headset than you can with a camcorder or phone. I'm guessing, but obviously don't know, that Apple let's people "see" your eyes while you use the headset because it makes it more natural for others to interact with you while you are using the headset.

Re: Apple Vision

#284

Post by reaperducer »

Tepix wrote: post #260
mdanger007 wrote: post #244

Earlier quoted context omitted.

1st generation apple products are never for the masses. If you want to see what Vision will be in a few years, look at their other product trajectories.

The 1st generation iPhone was successful.

The 1st generation iPhone was successful.

And it cost an unheard of $900 in 2023 money. The internet was awash in people howling that nobody would ever pay that much for a phone.

Yet here we are today.

(I still have my launch day iPhone!)

Re: Apple Vision

#285

Post by notacoward »

pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

Apple benefits greatly from the fact that "journalists" are some of their most devoted fans. That gets them free coverage that's wildly disproportionate in both volume and positivity. Not to say they don't make good products - I have to admit that they do - but they escape a lot of harsh scrutiny that other companies have to deal with. Terminally online techies are another core demographic, resulting in a similar skew on social media sites like ... ... um, Reddit.

Re: Apple Vision

#286

Post by jayd16 »

screye wrote: post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

I think only Apple could have released such a headset and not been laughed off the stage.

And beyond that, we're talking about a hardware platform that only exists for Apple. Meta isn't in a position to spin up a fab and out perform Qualcomm. What are the alternatives?

I think you're grossly underestimating how easy this win is.

Re: Apple Vision

#287

Post by randmeerkat »

thrashh wrote: post #255
screye wrote: post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

One thing which ties this all together is that Apple has a full-blown legitimate OS that can run professional software that already exists. Throw it into a headset, driving up the price significantly, but potentially make a computer replacement. The only other company in the world that has an extensive OS ecosystem like that is Microsoft. Everyone else never really had a chance to make a new class of device.

> One thing which ties this all together is that Apple has a full-blown legitimate OS that can run professional software that already exists. Throw it into a headset, driving up the price significantly, but potentially make a computer replacement.

There’s no reason that the iPhone or iPad couldn’t be a computer replacement. The issue is that Apple locks down devices preventing them from being fully utilized. I’m expecting the Vision to be just as locked down as iOS. What I would like to see is Valve take this on with a device as hackable as the Steam Deck.

Re: Apple Vision

#288

Post by danwee »

screye wrote: post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

It's because Apple is a (top) hardware company (and a software one) and they have years of experience at it. Meta is a software company; they could become a hardware company, but that doesn't happen in just a few years.

Re: Apple Vision

#289

Post by bryanlarsen »

screye wrote: post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

This "Apple DNA" provides both advantages and disadvantages. The Apple Vision has a shell of metal & glass. On a product where weight is super important. How many grams could be shaved if they used plastic instead?

Re: Apple Vision

#290

Post by taeric »

interpol_p wrote: post #215
pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

> The reality-shaping power of Apple's demo maestros is truly admirable. It really isn't just the demos that wow us, and it isn't just the high-end device. The device is packed with tech, for sure. But 80% of the story here is Apple's strong design choices: "Here's how you will interact with the world. Here's how other people fit in. This is how UI is going to display. We rewrote our entire UI stack on top of a physi…

Pretty sure if I have my headset on and I'm in the middle of the room with my kids, I'm not a "hip father" doing cool shit with my kids. Consider if this was someone on a phone in the kitchen discussing something. We wouldn't think, "how progressive this person is to have work conversations while mostly ignoring his kids."

Granted, as a parent, the scene of the airline person upset that there is a kid on the flight is... off putting. To the extreme. Especially when the response is "ugh, thank goodness I can turn off all visual senses around me." SMH

And I am struggling to see any UI design/consideration that was new in this clip. Do you have a rundown on exactly what was amazing?

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