Earlier quoted context omitted.
They were never the poster child for "employee centric" companies; they were just young, successful, made an awful lot of money and spent it. From this timeframe Fog Creek was the defacto "developer first" company.
Disagree. What is even "Fog creek"?
https://www.joelonsoftware.com/2000/08/09/the-joel-test-12-s...
There had to be early Google employees who read that.
One could even argue that Joel and Jeff both having popular dev blogs drove the early adoption for Stack Overflow.