Earlier quoted context omitted.
I suspect that a large part of this ad- and marketing-driven economy is based on this. The reason they predict their revenue will go up (which it will, at least in the short term until the market adjusts) is because they have a lot of customers already lined up to pay them to show ads on their TVs. Those customers' marketing departments decided to pay money to include their ads on TVs because a similar process was fo…
The truth is noone buys anything from any ads... however brand awareness is a real thing. If you see a fancy ad from a company, they must be a profitable company that has a great product so you might be inclined to buy it or suggest it next time you're looking for this category of products.
- Brand awareness is one thing, but it feels companies are more interested in saturating consumers with advertising. That saturation is something entirely different.
- Advertising can present information to base purchasing decisions upon, but rarely does in most media. While advertising should never be the sole source of that information, it would be far more effective for brand or product awareness.