Earlier quoted context omitted.
I doubt the only products you buy are cucumbers, tomatoes and gas. You've chosen your phone, laptop, car, and various other branded items. Advertising very likely played a role in your decisions there. How can you actually be sure that advertising doesn't work on you? Of course, you don't see an ad on TV for a new smart fridge and immediately jump out of your sofa, wallet in hand, to go buy it. But the key thing is t…
I'm not your typical consumer. I buy the cheapest thing of each category unless there's an overwhelming reason not to. Computer: macbook pro (not because of ads but because I had to in order to develop for apple products), phone: Iphone - got it for free as a handme down from my wife. Very few of the groceries I buy have labels on them: it's all fresh fruit, veggies, things from the bulk section, almost nothing in th…
First of all, they find ways to drop quality. At first they have the good deal for a limited time. This results in social proofing - good reviews and customer approvals - that theirs is the exceptional choice - quality at low price. Then they downgrade it. But because you were already buying it, you won't look the next time.
Second, they find ways to engineer deals that lead you down a path of more expensive dependencies. You go to the supermarket, and you get your veggies, and you see a sign saying "best enjoyed with" - and there's a product. Maybe one you know and are familiar with, maybe one you don't. Regardless, you see the sign and the message and you start wondering, "am I enjoying my veggies less because I'm doing it wrong?"
The dairy industry has succeeded at this for decades, crafting all sorts of narratives about the necessity for milk, the pleasure of milk, how milk lets you have moments shared with friends. It doesn't have to have a brand name attached to reach you and reprogram you.