Earlier quoted context omitted.
if you want to get it to blow up then (based on past experience of what seems to catch regulator/legislator interest) I'd say that someone tracking the locations of a load of politicians for a while, finding things of interest about places they've visited and then publishing on a news outlet would do the job.
Will it blow up, even if the public is aware? When Snowden revealed the extent of NSA activities, it caused a momentary uproar but the people moved on pretty quickly after that. As far as I know (and let me know if I am wrong!!), there was no fallout for the government, and business continues as before. So I am not sure if people will care this time either.
It provided security people with ammunition to push things like encryption of data over "private" network connections, which prevented their misuse by governments (or at least made it harder)
It also pushed tech. companies to publicly take positions on government spying, in general by insisting they wouldn't co-operate.