> Publishers will target Salmela’s software if it becomes anywhere near as popular as AdBlock Plus, says Nicole Perrin, an analyst at researcher EMarketer. I'd caution about that claim. Google pulled AdNauseam[0], a uBlock Origin extension, from the Chrome Web Store since it was fundamentally disrupting Google's business model via click fraud. (It automates clicking ads in order to create noise in user tracking.) Thi…
I disagree with you : 1) Unlike AdNauseam, Google can't do much to get in the way of Pi-Hole. This isn't within its ecosystem. 2) Actually, while it's not great for publishers, it's not that disruptive (at that scale) because it doesn't impact the advertiser's ad spend. No request > No charge. Now if you wanted to create something that would be quite disruptive, you'd need to combine the 2, with a twist : You could h…
Is there any reason they couldn't start ignoring system DNS resolvers for "key properties" in favour of using DNS over HTTPS to themselves "for your comfort and safety"? And use pinned keys for those DoH resolvers to stop you MitMing it.
You could maybe still transparently proxy things or firewall specific hosts, but that's a lot less straightforward and higher risk of collateral blockage.