Earlier quoted context omitted.
You know, in Switzerland there is a thing, that if a product or service has the name "Swiss" in its name, then it can be sold for any price regardless of quality - and it will fly off the shelves. I know it sounds ridiculous, but it's true. Swisscom is the biggest ISP in Switzerland - they charge high prices for very slow internet. But they have the word "Swiss" in their name, so it's okay to sell 100 Mbps connection…
> in Switzerland there is a thing, that if a product or service has the name "Swiss" in its name, then it can be sold for any price regardless of quality That's just basic marketing. You'll see that in most countries, I don't believe that it is unique to Switzerland. For example: in the US you'll see many products that say "made in America" on the box. Those will likely outsell competing products, even if those are c…
In France we have a French brand of bikes, from the sports retailer Intersport, called Nakamura...
They actually hide the fact it's a local brand, let people think it's a Japanese brand, to suggest it's higher quality.