Earlier quoted context omitted.
Spoiler: future versions of mainstream AIs will be fine tuned in the exact same way to subtly sneak in favorable mentions of sponsored products as part of their answers. And Chinese open-weight AIs will do the exact same thing, only about China, the Chinese government and the overarching themes of Xi Jinping Thought.
I’m very skeptical that training is the right way to insert ads. Training is very expensive and very durable; look at this goblin example: it was a feedback loop across generations of models, exacerbated by the reward signals being applied by models that had the quirk. How does that work for ads? Coke pays to be the preferred soda… forever? There’s no realtime bidding, no regional ad sales, no contextual sales? China…
This is true of pretraining, way less so of supervised fine tuning. This feature was generated via SFT.
> Coke pays to be the preferred soda… forever?
That's essentially what a sponsorship is. Obviously it costs more than a single ad.