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Beyond has dropped “meat” from its name and expanded its high-protein drink line

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Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#271

Post by lm28469 »

billynomates wrote: post #247
barrell wrote: post #226

Earlier quoted context omitted.

This is such a weird comment. It’s ultra processed food devoid of micronutrients with low quality protein and poor bioavailability. Health conscious folks would definitely not choose this. In fact, it’s all the things you try to avoid as soon as you start being health conscious. Folks who want to believe they are being health conscious may be convinced via marketing to buy it, but anyone seriously invested in their n…

Health conscious ethical vegan here. I eat these fairly often. The protein content is fine. I get micronutrients from other sources. I track all my calories and macros, every single day. My diet is perfectly balanced, thanks very much. Something is only unhealthy or healthy in light of everything else you eat. It's reductive to say otherwise.

Health conscious vege here, I'd never touch these things with a 10 ft pole when I can make a bean patty burger or halloumi burger for 50% of the price and 300% of the flavor

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#272

Post by roncesvalles »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

As an ex-vegetarian, I never understood the premise of the Impossible/Beyond stuff because when they launched there already was a really good soy burger in the supermarket frozen aisle that had excellent macros, priced reasonably, and tasted great.

I never thought the notion of "let's make the veggie burger taste like meat" made any sense.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#273

Post by auggierose »

ErroneousBosh wrote: post #256
unfitted2545 wrote: post #203

Earlier quoted context omitted.

[flagged]

> That there is sufficient evidence that red meat causes cancer in humans By a barely measurable amount. No-one is ever going to die of cancer caused by eating red meat. You are far more likely to die of heart disease than any sort of cancer, and after that you are far more likely to die in a car accident because you were distracted by your phone (doesn't matter if you were driving the car, or walked out in front of…

> No, because dogs are carnivores and carnivores tend to taste bad.

Interesting! If that's true, maybe it is because carnivores are less healthy.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#274

Post by bravetraveler »

billynomates wrote: post #249

>Beyond Meat CEO Says ‘It’s Just Not The Moment For Plant-Based Meat’ After Rebrand It absolutely is the time for plant-based meat. It has never been more crucial. It's just that their business model was easily replicable.

Beyond Moat, or something. Not like I know the words, I just play with computers

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#275

Post by mhitza »

VladVladikoff wrote: post #148
Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Veganism is a fake health conscious diet. You can eat whatever you like while simultaneously feeling superior about it. Oreos, chips, pizza, fries, candy, soda, etc. why not also highly processed burgers? I say this after having lived with vegans who literally ate vegan pizza every day.

Veganism is not "a fake health conscious diet". It could be for the people around you but doesn't deserve to be universally qualified as such.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#276

Post by lm28469 »

TeMPOraL wrote: post #234
barrell wrote: post #226

Earlier quoted context omitted.

This is such a weird comment. It’s ultra processed food devoid of micronutrients with low quality protein and poor bioavailability. Health conscious folks would definitely not choose this. In fact, it’s all the things you try to avoid as soon as you start being health conscious. Folks who want to believe they are being health conscious may be convinced via marketing to buy it, but anyone seriously invested in their n…

Maybe they're hoping there exists a non-crazy subset of "health conscious" population, i.e. people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin, who don't see food manufacturing plants as temples of Satan, and are otherwise health conscious and not just playing the fitness fad social games.

> people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin

If you're not you should, colon cancer is becoming a leading cause of death in people under 40...

https://www.cancerresearch.org/blog/colorectal-cancer-awaren...

https://images.newscientist.com/wp-content/uploads/2025/03/0...

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#277

Post by tom1337 »

billynomates wrote: post #249

>Beyond Meat CEO Says ‘It’s Just Not The Moment For Plant-Based Meat’ After Rebrand It absolutely is the time for plant-based meat. It has never been more crucial. It's just that their business model was easily replicable.

Also (at least in germany) their burger patties are nearly twice as expensive as groundbeef. I really like them but since I am neither vegan or vegetarian I either opted to groundbeef or to haloumi or something as a replacement. I think the substitutes could work well when they are reasonably priced or actually cheaper than what they want to replace so people are more likely to try it. Same goes with soy milk. Alpro costs like 2.80€/L while common dairy milk is less than a euro per liter.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#278

Post by mcdonje »

rcakebread wrote: post #182
lambda wrote: post #132

Earlier quoted context omitted.

This is such a weird comment. Why do you think that "ethical vegans" like the "taste of plants" any more than anyone else? The whole point of being an ethical vegan/vegetarian is to not consume animals, not because you don't like the taste. Health conscious folks would definitely choose these over hamburgers. Sure, they're not perfect from a health food point of view, but they're lower in sodium and saturated fat tha…

"they're lower in sodium and saturated fat than your average hamburger patty" If you buy a Beyond patty, it has way more sodium than ground beef you'd buy at a grocerty store. Comparing it with a fast food burger isn't really fair.

You're comparing a burger patty to a burger ingredient. Two different things. Not a reasonable comparison.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#279

Post by CalRobert »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

I like them and buy them.

I’ma regular guy who likes burgers but is very worried about the effects cattle farming has on the planet. I don’t love killing animals so I can have a tastier meal either.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#280

Post by Avshalom »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Right, so because no one in this thread has the ability to remember past their own personal preferences:

The demographic that Beyond and Impossible claimed to be chasing was the like 85% of Americans that answered polls about wanting to eat less meat (back in the early 201Xs). "Meatless Monday", weeknight vegetarian... Whatever. Thats who they pitched investors on.

It's also a market that never materialized, whether because it was always a mirage of push polling or because an ascendant fascist GOP has made meat eating a cornerstone of their identity or COVID or whatever.

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