Earlier quoted context omitted.
They suck because instead of buying the rights to the bricks they outright stole the design, the packaging and the marketing materials from the original inventor. And then they sued the pants of everybody that tried to do the same thing to them.
That's a simplification of the Kiddicraft story. Yes, it was a shame. After Lego lost in court (to Hilary Page's heirs I think by then) I believe they finally atoned for that. Still, Lego didn't just sell the Kiddicraft brick unmodified. Lego patented the tubes inside, which gave it superior clutch power. (I have a lot of 2x4 bricks with "Pat Pend" molded on them!) As I've heard it, Ole Kirk Christiansen had seen Hil…
https://smallscaleworld.blogspot.com/2024/02/l-is-for-legos-...
The tubes came (much) later. Even the boxes were direct copies.