Earlier quoted context omitted.
> Clothing brands detect this in their customer studies and respond appropriately. Respond how? > lots of different sub-groups of the female population to signal lots of different things Signal what?
> Respond how? By destandardising sizes. It isn't that hard to standardise if an industry thinks it'll help them; the article suggests there is already a relevant standards body. These companies are probably doing it for a reason. My guess would be maybe someone doesn't want to be an XXL 18 at J Crew so they can go to Reformation where they are more of a Regular 14. > Signal what? Age, health and status for women. Gr…
Oh. I thought there was an outside chance you intended a positive response. Ah well.
> Age, health and status
I can understand age. But wouldn't everyone want to signal good health and high status?