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Google is dead. Where do we go now?

circusscientist.com

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Re: Google is dead. Where do we go now?

#272

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

What’s really interesting to me is how this coincides with a larger push to break up more and more ties that kept our society going for the last 30–50 years. Look at what’s happening to globalization and the push to near-shore. Look at the fragmentation of media into private channels and closed groups, the erosion of shared narratives, and the growing skepticism toward institutions that used to act as connective tissue.

Individually, many of these shifts make sense: resilience over efficiency, trust over reach, local over global. But collectively they point to a world that is becoming more segmented, less interoperable, and harder to coordinate at scale. If fewer people participate in shared public spaces, economic, cultural, or informational, it’s not just advertising models that break, but the assumptions underpinning growth, politics, and even social cohesion.

That doesn’t necessarily mean collapse, but it does suggest a lower energy equilibrium: slower growth, fewer mass phenomena, more parallel realities. The open question is whether we can rebuild new forms of shared infrastructure and trust at smaller scales—or whether we simply learn to live with a more fragmented, quieter, and less synchronized society.

Re: Google is dead. Where do we go now?

#273

I love knocking on Google, and have been doing so for longer than it was cool, but this sounds more like the business is no longer attractive than Google having become suddenly wildly ineffective. My anecdotal evidence is the smarter normies are increasingly allergic to screens. They only use them to watch stuff they hear about by some other means, but parents, for example, look for any excuse to keep their kids off…

It’s googles fault no one wants my product! It certainly can’t be the basics of demand!

- most SMBs I ever work with.

Re: Google is dead. Where do we go now?

#274

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

People didn’t leave social media, social media left them. Instagram used to show your friends, not it shows algorithmic content. Same for the other networks. People are still there but it’s now the new tv.

Re: Google is dead. Where do we go now?

#275

Earlier quoted context omitted.

It's interesting to see how much of a behemoth Discord has become. Seems like there's a Discord for everything - from open source projects to hobbies and games to individual groups of friends/family. It's occupying the segment that subreddits historically have. However, it's perhaps-intentionally search-opaque. You can't Google to find a message/link/download that's gated by Discord. And it also gives a sense of comm…

Discord is really where it is at these days. Discord servers with 50-100 people form the new social fabric of the internet where real community lies. In theory Reddit was supposed to be this but 1. Reddit communities tend to get too large 2. Subreddits overflow into each other too much through cross posting and brigading 3. Post history being public meant that you could get banned/brigaded for your comments on a tota…

I wonder if the act of switching between discord servers works better with our homo erectus brains. You visit your sister who moved to the next village over, and you hang out in that context until it’s time to go home. You go hang out with the stone shapers because you’re a Neolithic nerd and you think rocks are cool but you have the find motor skills of a dying walrus.

Having all of your social circle mashed together on the internet is like a family reunion at a convention in the same room as your high school reunion. It’s… a lot.

Re: Google is dead. Where do we go now?

#277

Earlier quoted context omitted.

“The game” is an emergent property of the human species at scale Human society cannot exist at this scale without this nested social complexity structure given the biological constraints So something has to give

Revenue generation via advertising is an emergent property of humanity?

100%, but it's not a direct 1:1 relationship.

First you need agriculture so people tend to settle in one place. After ag comes more specialization, farmers need houses, graineries, and as society grows social specialists in which we'd call government.

These things in an area typically cause the area to grow because of their stability. As they grow you get more than one person/business doing the same line of work and you get more people than fit in ones monkeysphere. At that size you may not know a person that knows what you need to know and start looking further. This is why as cities grow advertising itself becomes an emergent property. Just go to a Roman city and look for dick pavers for example. Then someone will think "Hey, I can give some poor kids a board with a message on it and have them cry out to go to the place that people pay me to advertise" and suddenly you have an emergent property of humanity.

Re: Google is dead. Where do we go now?

#278

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

I had a very interesting discussion with a friend today, where I was talking to her about the /r/golang thread about Rob Pike's comments to OpenAI and how the thread was full of bots talking with other bots. No idea why the density of bots was so high in that thread, it was kind of absurd to see.

Then she said: "I know nobody that comments on online forums. Nobody would ever comment to strangers on the internet. It's too dangerous."

Took me a while to grasp what she meant with that, but I think she's right. Trust has eroded so much over the last two decades that most forums are either full of bots or full of annoyed and toxic people. It's very rare to find welcoming communities to newbies, and most of the ones I have discovered were offline connections.

She also mentioned that all of her friends use private profiles only, because having public profiles is too dangerous because of stalkers.

To me this sounded a bit absurd at first, but maybe that's a different perception on "how to use" the internet from a different younger generation that grew up post-socialmedia? My first contact with the internet was MIT opencourseware, her first contact was receiving dick pics at the age of 10 from assholes on the other side of the planet.

I miss the old phpbb forum days when the most toxic comment was someone being snarky and derailing the discussion into "did you use the search function?"

No idea how to fix the internet, maybe it's time to move to gopher or another protocol :-/

Re: Google is dead. Where do we go now?

#279
post #254

Earlier quoted context omitted.

It's interesting to see how much of a behemoth Discord has become. Seems like there's a Discord for everything - from open source projects to hobbies and games to individual groups of friends/family. It's occupying the segment that subreddits historically have. However, it's perhaps-intentionally search-opaque. You can't Google to find a message/link/download that's gated by Discord. And it also gives a sense of comm…

Discord is IRC, just with modern features. I wonder if there are any old school protocols out there to create a huge business around by just centralizing them and offering features people have been asking for decades. Probably not.

finger comes to mind, LinkedIn is almost a shit version of this

Re: Google is dead. Where do we go now?

#280

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

> WhatsApp

This one is on its way to becoming part of the social media ecosystem. That's what the "Updates" feature is.

To get an idea of what it will look like, check out Instagram users who use it for both 1:1 messaging and social media (1:many) features. Which (again anecdotally) is widely used in younger generations.

Few of my friends use Instagram or TikTok, but I think we're just outliers. I see many (young) users, all the time, whenever I'm on the train.

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