I find it weird how companies talk out both sides of their mouth on AI. On the one hand it's this magical tool that will make you 10x more efficient at your job, and on the other it's something they have to market heavily and shove in your face at every turn - sometimes outright forcing you to engage with it. These two things don't seem compatible - if the tool was that good people would be beating down their doors t…
Yes! "Forced features" are a misguided effort to drive internal usage metrics. There are other ways to let users know about new features, short of forcing it on them obnoxiously.