I find most jobs I had fast becomes a big issue once things are too slow. Or expensive. It's a retroactively fixed thing. Like imagine forgetting to make a UI, shipping just an API to a customer then thinking "oh shit, they need a UI they are not programmers". And only noticing from customer complaints. That is how performance is often treated. This is probably because performance problems usually require load or unu…
As a result, performance (and a few other things) functionally never gets “requested”. Throw in the fact that for many mid-to-large orgs, software is not bought by the people who are forced to use it and you have the perfect storm for never hearing about performance complaints.
This in turn, justifies never prioritising performance.