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AI overviews cause massive drop in search clicks

arstechnica.com

271–280 of 872 posts

Re: AI overviews cause massive drop in search clicks

#271

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

I made this game inspired by all the dark patterns from darkpatterns.org - every pop up is based on a real dark pattern https://www.termsandconditions.game/

Haha, this is great, nice work

Re: AI overviews cause massive drop in search clicks

#272

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

I made this game inspired by all the dark patterns from darkpatterns.org - every pop up is based on a real dark pattern https://www.termsandconditions.game/

Application error An error occurred in the application and your page could not be served. If you are the application owner, check your logs for details. You can do this from the Heroku CLI with the command heroku logs --tail

Re: AI overviews cause massive drop in search clicks

#274
post #69
post #20

Earlier quoted context omitted.

You can opt-in to get an LLM response by phrasing your queries as a question. Searching for “who is Roger rabbit” gives me Wikipedia, IMDb and film site as results. Searching for “who is Roger rabbit?” gives me a “quick answer” LLM-generated response: “Roger Rabbit is a fictional animated anthropomorphic rabbit who first appeared in Gary K. Wolf's 1981 novel…” followed by a different set of results. It seems the resu…

You don’t have to phrase it as a question; just append a ?, which is an operator telling it you want a generated answer.

Yes. That is exactly what my answer demonstrates.

Re: AI overviews cause massive drop in search clicks

#275
Main reason:

Google seach ranking already became so bad that finding the right query to produce a decent result became a craft in and of itself.

HN readers might not realize this, but I used to constantly have to search things for friends and family as they just couldn't find it with Google.

The AI result is a godsend fir them. I saw a massive drop in their requests to me.

Re: AI overviews cause massive drop in search clicks

#276

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

I made this game inspired by all the dark patterns from darkpatterns.org - every pop up is based on a real dark pattern https://www.termsandconditions.game/

Oh this is good, I like it!

Re: AI overviews cause massive drop in search clicks

#277
post #263

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

And don’t try to exit or you’ll get another pop up “why are you leaving? Please don’t go”

Sometimes they hack the back navigation function and present their own clone of Google Discover feed. If you are not careful you might end up in a different feed.

Re: AI overviews cause massive drop in search clicks

#278

Earlier quoted context omitted.

The problem is that SEO has made it hard to find trustworthy sites in the first place. The places I trust the most now for getting random information is Reddit and Wikipedia, which is absolutely ridiculous as they are terrible options. But SEO slop machines have made it so hard to find the good websites without putting in more legwork than makes sense a lot of the time. Funnily enough, this makes AI look like a good…

If I do that search on Google right now, the top result is the National Pork Board (pork.org): ad-free, pop-up free, waffle-free and with the correct answer in large font at the top of the page. It's in F, but I always stick " C" at the end of temperature queries. In this case that makes the top result foodsafety.gov which is equally if not more authoritative, also ad-, waffle-, and popup- free and with with the answ…

Kagi sort of gets this correct.

Kagi search gives the pork board first as well. But note that site fails mtkd's requirements giving temperature in degrees Fahrenheit and not Celsius. The second hit does give a correct temperature but has a cookie banner (which at least can be rejected with one click)

The optional Kagi assistant quotes the pork board, usda which also is only in Fahrenheit, and third a blog on site for a thermometer that quoted the UK Food Standard Authority and gives its temperature

However there is a problem the UK FSA does not agree with USDA on the temperature it puts it higher at 70 degrees C rather than 63

So if you get the USDA figure you are taking a risk. The Kagi Assistant gives both temperatures but it is not clear which one is correct although both figures are correctly linked to the actual sites.

Re: AI overviews cause massive drop in search clicks

#279

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

AI is following the drug dealer model. “The first dose is free!” Given the cost incurred, lots of dark patterns will be coming for sure.

Re: AI overviews cause massive drop in search clicks

#280
post #179

Of course slow, shitty web sites also cause a massive drop in clicks, as soon as an alternative to clicking emerges. It's just like on HN, if I see an interesting title and want to know what the article is about, I can wince and click the article link, but it's much faster and easier to click the HN comments link and infer the info I want from the comments. That difference is almost entirely from the crappy overdesig…

I do the same thing, but it's not because of format. To me, blogs and other articles feel like sales pitches, whereas comments are full of raw emotion and seem more honest. I end up seeking out discussions over buttoned up long-form articles. This is not strictly logical but I have a feeling I'm not alone.

> To me, blogs and other articles feel like sales pitches, whereas comments are full of raw emotion and seem more honest. I end up seeking out discussions over buttoned up long-form articles.

Me too. That is why sometimes I take the raw comment thread and paste it into a LLM, the result is a grounded article. It contains a diversity of positions and debunking, but the slop is removed. Social threads + LLMs are an amazing combo, getting the LLM polish + the human grounded perspective.

If I was in the place of reddit or HN I would try to generate lots of socially grounded articles. They would be better than any other publication because they don't have the same conflict of interests.

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