Well, I've been holding this one in for a while but now's the time, so it's flame on.
YouTube sucks so bad.
On the one hand, you have the amazing engineering prowess, enormous hardware resources, reliability and scaling of Google. The amount of sheer bandwidth of video that YouTube can pump is absolutely staggering. Having to deal with fraud, abuse, content moderation, copyright disputes, and to create an ecosystem that rewards creators and all...a lot of problems were solved. AFAIR from my days at Google, YouTube finally broke even in terms of revenue in the early 2010s. It turns a profit now--a massive one for any company except Google scale. Compared to search ads its still a pittance.
And yet, the product is getting worse and worse and worse. It's worse for users and worse for creators and worse for society.
The UI is atrocious and the ads are annoying. It regularly breaks for me on non-Chrome browsers (maybe partly attributable to adblockers I run, who knows). It's unusable with full blown ads. I just don't know who has the patience to spend any time at all on a site.
With ads, it's on again off again with interruptions in the middle of videos. Entire classes of use cases are utterly destroyed by ads in the middle. For example, I spent a significant amount of time collecting backing track and play along videos for guitar. Play along use cases are just ruined by ads. Full stop. YouTube is completely unusable without an ad blocker. So I do what I should have done, which is to rip the audio tracks out of videos and put them on my local computer. What an absolute fail of a computer system. The internet sucks.
But that's just the ads. The UI--even optimized for tablets--is so stupid as to be nearly unusable. The basic functionality I want to use--SEARCH FOR A VIDEO--is hidden somewhere in a corner somewhere, doesn't show up on most pages, tries to hide itself whenever possible, and in addition to that, the pages are clunky, slow, poorly organized, confusing, and reorganize themselves every six months. FFS I WANT TO SEARCH FOR A VIDEO. I don't know how to find it now. I don't know how to use any of the crap anymore. I counted and for some workflows it literally required me to use the back button three times to even get to a page where the search ICON was hidden in the corner somewhere using the quietest, unobtrusive labeling possible. They don't even want you to search anymore.
What is this new UI regime we are in where the five basic functions of the video browser (at least for me)--play/stop, advance, go back, search, and toggle full screen--are so badly labeled, hard to get to, and laggy, that it's basically unusable? Oh, that's right. All of those things are annoying for YouTube engagement that spends all of my screen on stuff that IT WANTS ME TO SEE--including ads. Like literally the entire point is to pull you away from whatever you are doing to watch something else...
Don't even get me started on how bad search has gotten and how the ecosystem of videos is totally borked by the attention economy now. I find myself wishing for an option where any video made in the last 5 years is just excluded. Otherwise I just get some 8K video of some fool sitting in a racecar chair talking so fast and loud that I feel frankly assaulted. And some people edit their videos to literally delete the spaces between words and sentences.
It's all so terrible and I kind of don't want it.
...except that YouTube just kind of became the world's repository of all video data? What does that mean for history when an ad company takes it over?