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Thank HN: My bootstrapped startup got acquired today

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Re: Thank HN: My bootstrapped startup got acquired today

#271

@paras - I worked at Optimizely in the early days and led online marketing there from 2012 - 2016. I remember seeing your team copy our SEM strategy, so I added Hindu gods (shiva, vishnu, et al) to the UTM query params in our ads for your guys to dissect / get a laugh from. Congrats on the exit. really nice to see.

As a fellow marketer I've totally done similar stuff to send messages to whomever is digging through their utms. More usefully though, you can learn a shocking amount about a company from their utms and event data.

I haven't dug into this much--out of curiosity, what do you think are some of the most useful things you can learn?

Re: Thank HN: My bootstrapped startup got acquired today

#277

Earlier quoted context omitted.

Dan, thank you! I has been fun competing with you. I remember the golden days :) I've been following your journey post Optimizely! Hope your new ventures turn out to be equally fun and fulfilling.

I think it was a time when bootstrapping was a thing.. I feel its scary for new startups to bootstrap since the last decade with huge fundings, especially with funding in billions becoming a normal with the ongoing AI craze. https://news.crunchbase.com/ai/largest-ai-startup-funding-de...

AI inference is expensive, hence, funding is needed. In future, when AI infra becomes cheaper, we will see more bootstrapped AI startups too.

Re: Thank HN: My bootstrapped startup got acquired today

#280

@paras - I worked at Optimizely in the early days and led online marketing there from 2012 - 2016. I remember seeing your team copy our SEM strategy, so I added Hindu gods (shiva, vishnu, et al) to the UTM query params in our ads for your guys to dissect / get a laugh from. Congrats on the exit. really nice to see.

How does one copy SEM strategy? How do you reverse engineer based on ads and utm_tags? How do I even know that you are doing it right so it's worth copying?

I good with API docs and weird bugs but this is beyond me.

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