The people who liked the ad tend to be the same kind of people who think AI art is cool.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#272Feels hard to imagine Steve Jobs tweeting this video... I guess the lesson is: it’s very hard to preserve mission and vision without the visionary.
Just load up a LLM with everything he ever wrote or said publicly and privately (◔_◔)
Eh, I only just realized that this idea is basically the character Dixie Flatline from Neuromancer.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#273Earlier quoted context omitted.
> destruction of low-tech artistic tools triggering non-tech people This was really poorly worded and sounded very elitist and dismissive, I trust this was not the intention.
On the contrary, I wish this was dismissive. It's about time that the Overton window gets shifted about the overly nostalgic articles that get praised by "the right people", which means we need to "read the room" and share the same opinions. It is an absolutely good thing that an inexpensive device is replacing an expensive one, and that impoverished children will be able to create music with an inexpensive iPad and…
There's a lot to break down here, but I'll take the less obvious angle. If you're calling the shiny new iPad an "accessible, inexpensive device for the impoverished", Apple's multi-billion dollar, decades long marketing has clearly failed you.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#274Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#275Always wonder how blind these company people are? If they would've shown this (the plan/proposal of the marketing agency) to anyone, they would've said it's a bit... Strange?
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#276Earlier quoted context omitted.
> destruction of low-tech artistic tools triggering non-tech people This was really poorly worded and sounded very elitist and dismissive, I trust this was not the intention.
On the contrary, I wish this was dismissive. It's about time that the Overton window gets shifted about the overly nostalgic articles that get praised by "the right people", which means we need to "read the room" and share the same opinions. It is an absolutely good thing that an inexpensive device is replacing an expensive one, and that impoverished children will be able to create music with an inexpensive iPad and…
Yeah, why learn to play an instrument with your caveman hands when you can rent an iPad and make something that sounds the same with the AI in Garageband!
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#277I used to play piano and guitar. This ad is soul-crushing.
Exactly, you need to have a seriously good argument to backup crushing a piano
If I had access to a hydraulic press, there’s plenty of times I might have crushed my guitar over the years. Learning an instrument has been very difficult and frustrating for me.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#278Someone made a reversed version and it works well (it's the only version I've seen)... yeah, crushing musical instruments just comes across as needlessly destructive.
I had not considered that option, thank you for sharing that someone had.
Conceptually it makes a lot more sense in reverse.
“Look at every type of creative tool and instrument *contained* within this thin iPad” is inspiring.
“Look at how we’ve crushed all these creative tools and instruments” is decidedly not.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#279I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#280> missed the mark
It didn’t! It is a good clip.
It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark.
But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.