271–280 of 290 posts
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What’s your secret for LinkedIn? Everyone I know who’s ever tried Ads there has gotten little or no conversions at all, while spending a ton of money (LI advertising is expensive!)
Have a great offer (get a demo is not enough), try conversation and newsfeed ads, work with a contractor who knows it. Expect to spend 10 to 20k testing though. Not for low budgets.
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> In other words, "Word of mouth" for all services. Yup. I avoid every single ad I can on principle. Only exception I used to make was for youtube sponsors, mostly out of laziness, until I finally installed sponsorblock. I've gotten so good at it that at this time I haven't the faintest idea of what movies are there to see at the cinema. Not a single one. I'm probably a very extreme case in actually having succeeded…
Read the post again. "Word of mouth" was in scare quotes because this "word of mouth" is actually astroturfed product placement "native" advertising. (People forget that humans invented the advertising industry precisely to shield civilization from this kind of "word of mouth".)
The article has some helpful points. But as a programmer-SAAS-founder-who-took-over-ads operation, I have some tips on some insights we gleaned doing paid ads (and getting it to be profitable for us): 1. Most important tip: is your product ready for ads? - Do not do paid ads too early. - Do it once you know that your product is compelling to your target audience. - Ads are likely an expensive way of putting your prod…
Great tips thanks for sharing. The login button requiring a scroll to come into view, I assume this was on mobile?
The article has some helpful points. But as a programmer-SAAS-founder-who-took-over-ads operation, I have some tips on some insights we gleaned doing paid ads (and getting it to be profitable for us): 1. Most important tip: is your product ready for ads? - Do not do paid ads too early. - Do it once you know that your product is compelling to your target audience. - Ads are likely an expensive way of putting your prod…
This 100%. When picking a VPS I signed for 9 options. In the end I went with Digital Ocean, largely because of their simple onboarding. Yes this is a one time process, but to me it's a critical one. Get it right.
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> - Do it once you know that your product is compelling to your target audience. I thought a good way to test if your product is compelling is to build a landing page, put out a little bit of cash for ads, and see if you get sign ups?
I was wondering the same thing. Is there a new ad-free version of this?
The article has some helpful points. But as a programmer-SAAS-founder-who-took-over-ads operation, I have some tips on some insights we gleaned doing paid ads (and getting it to be profitable for us): 1. Most important tip: is your product ready for ads? - Do not do paid ads too early. - Do it once you know that your product is compelling to your target audience. - Ads are likely an expensive way of putting your prod…
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Sounds like they're still being paid then. There's zero pay when blocking ads.
There's zero pay if 100% of their viewers blocked ads. There would also be zero pay if 100% of their viewers used SponsorBlock. I'm not saying that on the balance it's wrong to use SponsorBlock (I'm a heavy ad blocker myself, and most of the arguments against SponsorBlock also apply to ad blocking in general), just that you can't justify it by pretending that you using SponsorBlock doesn't cost them anything.
Disclaimer: I run a small European marketing agency (though our minimum monthly budget for clients is a few times bigger than discussed & recommended in the article). I think this is a really good article, and I definitely agree both with the suggestion to use an agency (though I suppose I could be biased here!) - there's a lot of low-hanging fruit and it's definitely possible to do plenty yourself, but unless you re…
FWIW This article reminds me of the regular content on the HN front page 10+ years ago, the stuff that a lot of well known saas wrote to gain traction