Earlier quoted context omitted.
For clarification, “red queen” means a conflict between two or more entities where the cost of engagement grows, but the relative advantage does not change. Simply put, search engines have been at war with SEO for over 30-years, which has significantly raised the bar not only being a search engine, but producing content; not to mention knowing how to search for information. With the introduction of machine generated…
To your last point, I don’t quite agree. Google’s incentives are misaligned such that keeping you on Google.com just a little longer is better than not because you are more likely to click on an ad. But also yes the users and the UI both fail. When I used to search for something I would type in something like “gutter clog clean” but slowly started noticing that Google likes longer sentences like “how do I clean a clo…
I agree, which leads me to the conclusion that subscription is the best way to avoid this conflict of interest. Unfortunately, most of the world won't subscribe to a search engine, and doesn't seem to mind ads - to a degree. With Google looking more and more like AltaVista before its demise (to Google), my conclusion is that Google will strangle itself out of existence and give way for the next "new, streamlined, not-full-of-ads" competitor.