Earlier quoted context omitted.
>"Continue doing business as usual as if they're not murdering women and children?" No we should do everything possible to stop it. There is a problem though - when "murdering women and children" is done by approved country "Continue doing business as usual" is pretty much what the West does. And I am not aware of any real repercussions for the crimes committed.
You have to pick your battles and fact is, the American public wants to stop Russian atrocities in Ukraine. They don't want to do anything about Yemen or Syria. I'm sure many books have been written about how and why people get involved to help strangers.
The media & their masters tells us who to support. And Ukraine vs Russia is profitable.