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This makes no sense. You make it sound like Google has no financial incentive to fix this problem, which is patently false. Google isn't selling the organic search results, which is what this article talks about. The problem is that Google is engaged in a war with SEO optimizers, and losing (or at least, barely breaking even). No business model will fix that. It's a hard problem that any successful search engine will…
But does Google care about the organic search result quality? For many search terms, the entire above-the-fold and sometimes multiple scroll heights are filled with: - Ads - Info cards - People Also Ask - Map/Business info - Videos - Related Products - More Ads The organic search results start after that and on mobile they may as well not exist. If everyone is clicking the directly or indirectly sponsored/algorithmic…
So why would Google serve the more direct and helpful result from the edu domain!